From WhatsApp enquiry to revenue evidence
Use a campaign-specific tracked link, capture the identifier where permitted, connect the enquiry to a contact and deal, then reconcile payment evidence. A generic WhatsApp click does not identify a sale.
RESOURCESBetter questions.
Better questions.
More useful client reports.
Practical starting points for agencies connecting marketing work to commercial outcomes.
MEASUREMENT PLAYBOOKSGUIDE GUIDE GUIDE
Start here.
The client report beyond likes
Report new customers, conversion, won-deal value, collected revenue where available, data coverage, cost basis and next experiments. Keep examples clearly separated from verified records.
Attribution is not incrementality
First-touch, last-touch and linear models assign credit differently. None alone proves that removing a channel would remove the sale. Use holdouts or other appropriate experiments for causal questions.
These are measurement guides, not claims that every workflow is already automated in SalesPath.
MAKE MARKETING ACCOUNTABLE
Stop guessing. Start connecting the evidence.
Bring one client, one campaign and a measurable business outcome. Start with the data you can verify—not another promise of perfect attribution.