Are we attracting the right people?
Track new versus repeat customers and lead-to-customer conversion with consistent definitions.
FOR BUSINESSES
See the journey behind the sale.
Ask your agency better questions: Which efforts created enquiries? Which became customers? What revenue was recorded—and how much remains unattributed?
WHAT CLIENT REPORTING SHOULD ANSWERCUSTOMERS REVENUE NEXT ACTION
Not just activity. Business outcomes.
What actually reached the business?
Use won-deal values today. Payment and invoice evidence will require accounting connectors that are still planned.
What should we change?
Use observed journeys and data gaps to prioritise tests. Do not mistake model-assigned credit for guaranteed ROI.
Your CRM and accounting tools remain in place. Existing consent, access and data ownership must be respected.
MAKE MARKETING ACCOUNTABLE
Stop guessing. Start connecting the evidence.
Bring one client, one campaign and a measurable business outcome. Start with the data you can verify—not another promise of perfect attribution.