Define a customer and a conversion
Agree identifiers, permission, revenue basis and reporting windows.
ACADEMYLearn to report outcomes,
Learn to report outcomes,
not just activity.
Training is planned for agencies and business owners. No certifications, accredited courses or published course library are available yet.
PLANNED LEARNING PATHFOUNDATION OPERATIONS REPORTING Browse available guides
Start with the measurement foundations.
Connect the enquiry to the sale
Capture reliable campaign identifiers and use the sales system of record.
Explain credit and uncertainty
Compare models, show unknowns and avoid causal overclaims.
MAKE MARKETING ACCOUNTABLE
Stop guessing. Start connecting the evidence.
Bring one client, one campaign and a measurable business outcome. Start with the data you can verify—not another promise of perfect attribution.